Mike Zeidler is co-founder of Bristol’s Happy City Initiative, one of the most well-known wellbeing research centres in the world. He has worked in corporate responsibility, community engagement and social enterprise since 1993. Founded by Liz and Mike Zeidler in 2010, the community interest company sees itself as something of a happiness activist: measuring, training and campaigning to put people’s contentment on the public agenda.
By examining happiness on a citywide scale the Zeidlers hope to broaden the focus of local policy-makers beyond purely economics. “We measure the things that we value better in order to see what effects we have when we change things,” explains Mike.