The Wild & Well team has spent the past decade building successful festivals and events all over the UK. During that time, our society has become increasingly disconnected, with many people feeling isolated in a hyper-connected virtual world. At the same time, festivals have exploded in popularity, offering people a sense of belonging, community and connection that is now rare in the ‘real’ world. We want to be part of a tribe, we want to be accepted for we are and we want a place where we can play together.
Our aim is to create a groundbreaking new model for wellbeing based around these principles. Wild & Well is designed to empower and inspire people to consider their wellbeing in a new way using the four cornerstones of Move, Eat, Connect and Explore.
By applying the principles of the festival model – inclusivity, diversity, play and acceptance – we have created a new approach to wellbeing with resilience, connection and enjoyment at its heart.